NILA Catering… it’s not just a brand name for me.
Nila is a part of my childhood.
I was born in a small village where we kids used to count school days on the calendar, motivating ourselves by saying, “Oh, Monday is over. Only four days left.”
Those were days without cable or DTH. Television itself was a luxury. Our biggest entertainment was weekly kids’ magazines. And then there were wedding functions.
I loved attending weddings in our village, whether we were invited or not.
I just wanted to be there. If there was a wedding happening anywhere around, one thing was guaranteed, the catering would be done by NILA Catering. There was never a single function without their logo. It felt like Nila was part of every celebration.
Even before the idea of receptions became common, they introduced a beautiful trend in Kerala, distributing sweet boxes. I still remember them clearly. A white square box with Nila’s blue logo, filled with laddu, mixture, and jilabi. That box itself felt like happiness.
When we got a chance to work for NILA Catering, I was instantly pulled back into those childhood memories. The days, the taste, the yellow box, the joy. I didn’t just want to create an ad. I wanted to recreate those memories as a tribute.
I dreamed of a vintage-style ad that could bring back that era and those emotions. But vintage storytelling comes with a huge budget, and that’s when AI became the only option. With all those nostalgic elements, we created an ad that was targeted at 90s kids to bring back their childhood memories, and we had a target area for this one, the audience was in the category of people who know NILA Catering, so the goal was just to create awareness and recall. You can watch the ad by clicking here.
For AI advertisements and digital marketing queries, or any other marketing-related services at an affordable price, contact us now.
