We all are writers, and we write different kinds of stuff every day. Is that enough to become a copywriter? No, it’s not enough.
Copywriting is the process of writing marketing materials that are created to make an impression or trigger action among your targeted audiences. The target audience may change according to your business type and sector, but the purpose is the same.
Business emails, posters, Facebook ad copy, poster ads, website sales pages, every marketing material that asks you to do something, take a specific action, is a copy. And the person who wrote that copy is called a copywriter.
You are seeing so many copies in your daily life in various formats. Facebook sign in page, shop now posters, reels, TV commercials, emails, websites, everything is written by a copywriter.
Many people have the doubt, copywriting, content writing, what’s the difference between the two? Yes, both are 90 percent the same but slightly different.
If you are writing something to educate people or to just pass any information without any intention of sales, it is called content writing. Like academic stuff, press releases, non-profit content, devotional content, etc.
If you are writing something sales-oriented and your goal is to make a sale or get someone to take a specific action, it is called copywriting.
No matter what kind of business you have, every business needs a copywriter to act as a medium between your audience and your company.
Just take any brand as an example and check their social handles, websites, you can see words that connect with your emotions and emotionally force you to take action. That is the power of copywriting.
If you want to grow your small scale business into a brand, you need a brand voice to communicate with your target audience. And the person behind that voice is called a copywriter.
Building a consistent bond with your targeted audience is important. As you know, people don’t buy anything from unknown people.
To make a long lasting, organic bond with your target audience and turn them into loyal customers, your brand needs an appearance and a strong, emotional voice. And that’s what we do in the form of marketing materials.
There are different types of copywriting services.
Writing engaging copies such as captions, poster content for Instagram, Facebook, Twitter, LinkedIn, and other social handles is called social media copywriting. A creative copywriter, a creative graphic designer can make your social media page unique and attractive. And we have people who do both.
Because great content deserves great captions
Writing content for websites such as landing pages, sales pages, home pages, about pages, services, is called website copywriting.
This is the most effective copywriting service, but not that effective in India because, in India, the opening rate of emails is very low compared to other countries. Writing promos, personalized emails, newsletters in email format is called email copywriting.
Come on, you know what it means. Writing scripts for videos, reel ads, YouTube, simply speaking, writing for all kinds of video materials is called script writing.
Click here to know more about Video production work
Strategy + Creativity
Writing and managing content, articles, posts for someone else or some companies on the LinkedIn platform is called ghostwriting. This includes profile optimization, short form posts, personal brand building.
I know how to write, then why should I hire someone to write for my business?
Yes, you can write, but this world is full of competitors.
Just look at your competitors’ pages and ads. You can see how professionally they are handling things. Don’t risk your business and years of hard work by experimenting. Let the professionals handle it.
If you want to stay the 1003984237482479342948475747th one in your business sector, yes, you can do it on your own. But if you are planning for consistent growth for your business, hire professionals.
Not just copywriters, allow professionals to handle the things.
We are Monkies Media, the most effective, affordable marketing agency offering you everything your business needs.
Copywriting, content writing, website building, SEO services, video scripting, Meta ads, and a lot more, all at an affordable price.
This is the place where you can get every service you need to grow your social presence.
All you need is to just fill out a form and relax, we will contact you.
